How Did We Land Here?

I explored different ways to make Clarity feel welcoming and reliable. I started by brainstorming icons that represent comfort and, well, clarity. Not only was I digging into relevant iconography, but also relevant and easy to navigate UX Design.

Concepts

The final brand is comfortable, transparent and relatable to our Gen Z and Millennial target audience. The final logo icon is a lamp representing the comfort of home as well as a guiding light to our patients. The icon also features a stethoscope around the lamp to indicate that Clarity is a DPC provider

The Final Form

The Vision

Clarity Healthcare is a direct primary care provider that was created by a former PCP who noticed that the current state of the healthcare system was confusing and difficult to navigate for her young daughters. 

Designed with young adults in mind, Clarity healthcare made it their mission to bridge the gap between doctor and patient through their efforts of transparency and personalized care. They did this in hopes that the process of taking care of your health would be less daunting for young people and promote the importance of taking care of yourself.

The mission