How Did We Land Here?

The Final Form

Concepts

The mission

After refining the best elements from our concepts, the final brand identity was crafted—a harmonious blend of French elegance and café culture. Every design choice was made to reinforce the brand’s essence: a café that captures the flavors, beauty, and soul of Provence in every detail.

The Vision

This café was always meant to be more than just a coffee spot—it’s a little slice of Provence. The goal? To create a space where every sip and bite feels like a slow morning in the French countryside, full of warmth, charm, and effortless elegance.

At its heart, this brand is about bringing the flavors and feeling of Provence to life. From rich French coffee to beautifully crafted dishes, the café needed an identity that feels authentic, inviting, and just the right amount of refined.

We explored different directions—from rustic countryside charm to classic Parisian café vibes. The final look blends the best of both, with a color palette inspired by lavender fields and sunlit stone, and a design that feels timeless yet fresh.