Custom branding is were it all begins in bringing your vision to life! Let's get logistical here: There are an average of 4.6 MILLION businesses started in just the U.S. alone every single year! (did I just use "logistical" correctly?)
A custom brand that is taylored to your niche audience and unique vision is not optional. Standing out, building connections. evoking emotional connection is crucial for any new business and custom branding will do that for you!
Your website should be the primary location for your people to receive updated information on anything in regards to your business. Think of it this way: you wouldn't build on rented land, so why would you rely only on social media to host your business's online presence?
Social media is an important tool and is greatly beneficial in communicating with your audience, however when we run into issues with those platforms (or the people running them) your community needs an established online location to find your business.
Merchandise Design is where I started my freelace design journey and that's because it's just dang fun! My mission in being a graphic designer is to create lasting connections for people whether that be through a friendly brand, an engaging website, or merchandise design.
The idea of taking the memory of a live event home with you in the form of a piece of merchandise, or running into someone on the street wearing a shirt that conveys a message you agree with, a tote bag with your favorite ice cream shop, the list goes on.
Custom merchandise is a powerful way to build connections and create a community!
My design journey started in 2017 when I was accidentally placed as a digital arts
major at my preforming arts charter school. (ask me what I really wanted to do there) Since the moment they slapped me in
front of a computer screen, I was hooked. To me, design is about more than just looking good (and it should
be to you too.) Art serves a purpose of conveying a vision and evoking connection.
Since the discovery of my love for graphic design, I have not stopped creating.
After high school I took a gap year (thanks COVID) that taught me a lot about
freelance design and communicating my design style well. After a year of
design internships and word of mouth freelance, I was ready to commit to the
next step in my design career which was pursuing secondary education (scary.)
Now, I am Full Sail University Graphic Design student on my way to a Bachelor’s
Degree in graphic Design in October 2025. My skills are proficient in the Adobe
Creative Suite as well as Figma, Canva, and Showit. With multiple successful
freelance design projects, graphic and web design internships, and plenty of years
of training in the field I am no doubt ready to take on your vision and bring it to life!